According to the Pew Research Center an estimated:
36 million
Latinos will be eligible to vote in November 2026.
Latinos are the fastest-growing racial and ethnic group in the U.S. electorate since the last midterm elections.
The data suggests that the Latino community presents an ongoing potential to influence electoral outcomes, particularly in key swing states.
Focusing on specifically Latino men as a voting group presents several opportunities that can address their specific concerns, foster engagement, and recognize the unique aspects of this community, political entities can build stronger connections and enhance their electoral appeal.
What are they saying?
The New York Times
Latino Groups Unite to Win Back Hispanic Voters for Democrats in Midterms
The effort comes as the Democratic establishment faces renewed criticism for its approach to the demographic. Coalition leaders argued that the party often waits too long into the election cycle to engage Latino neighborhoods, treating the electorate as an afterthought rather than a cornerstone.
CBS News
Latino voters could be key to midterms. What's driving them? "The economy, and the economy, and the economy."
Several experts said economic anxiety is driving Hispanic voter engagement in much the same way it did in 2018, when Democrats benefited from a "blue wave" election and gained more than 40 seats in the House.
The Washington Post
Why are Latino men moving away from Democrats? And how can liberals win them back?
"The growing Latino vote was a — maybe the— linchpin of this thinking. Which means that if, in fact, Latinos are drifting from Democrats, it constitutes an emergency for the party, one that could haunt them in 2022, 2024 and beyond."
Introducing
Latino Men Voting Project
Who we are:
In 2026
Latinos will be the deciding factor for the election.
The Latino Men Voting Project is a culturally grounded civic engagement initiative designed to reach Latino men through trusted communication channels and community spaces.
While Latino voters are a growing political force, research shows Latino men often receive less direct outreach and engagement from civic organizations. This project addresses that gap by delivering targeted information through the media, platforms, and cultural environments
where Latino men are most active.
01
Election
04
Target states
750k
Latino Men Voters
Targets
In 2026, we will focus on four key battleground states: Arizona, Nevada, Georgia, and Michigan, where demographic shifts and information gaps present both urgent challenges and critical opportunities.
Our hope is to reach out to 750,00 Latino men in these 4 targeted states.
We will look at the various issues and strategies that will be vital for Latino men to participate as informed voters.
The polls are in and its
the economy.
Poll after poll suggests the economy as being the top main issue among Latino men. Creating and implementing a distinct economic message across the various states will be critical to reaching out to these voters.
Additional research on issues such as Immigration, Education, 2nd Amendment will be important to include within our outreach.
Our Plan to
Activate Latino Male Voters
Research
Create and implement a polling and tracking plan that highlights the attitudes of Latino men from now to Election Day.
Education
Provide factual based content on issues, elections, and other pertinent information
GOTV
Turnout Latino men by 2-5% greater than 2020 election in the 5 states.
750,000 Voices. One Movement.
2026 Goals.
Our goal is not just to increase participation in a single election, but to build lasting civic infrastructure that empowers Latino men to become informed voters, engaged community leaders, and consistent participants in our democracy.
• Expand access to trusted civic information for Latino men
• Normalize civic participation within cultural and social spaces
• Build long-term engagement infrastructure in key communities
2026 is the year for
Latino Men Voting!